TL;DR
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Ledger, the heavyweight within the onerous pockets recreation, simply sealed the deal on an unique partnership with none aside from Sotheby’s.
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Our guess is that for Sotheby’s, it is all about coming into (and staying related in) the digital age. They’ve been fairly darn profitable at doing that, to this point – however partnerships like this can give them an added edge available in the market.
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As for Ledger, nicely, they’re hitching their wagon (model) to a winner.
Full Story
Ledger, the heavyweight within the onerous pockets recreation, simply sealed the deal on an unique partnership with none aside from Sotheby’s.
For Sotheby’s clientele, this partnership brings three key perks to the desk:
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Starting in 2024, winners of Sotheby’s NFT auctions will obtain a restricted version Ledger x Sotheby’s {hardware} pockets without spending a dime (RRP $149).
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They’ll take pleasure in a premium “white-glove concierge onboarding” facilitated by Ledger.
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And can get entry to a cross-branded instructional content material collection by means of Ledger Academy (which will even be revealed in Sotheby’s Metaverse…)
Okay, that is cool! However, why the partnership?
Our guess is that for Sotheby’s, it is all about coming into (and staying related in) the digital age. They’ve been fairly darn profitable at doing that, to this point – however partnerships like this can give them an added edge available in the market.
(Sort of like how airways will give their 1st class prospects higher and higher privileges as they battle for market share).
As for Ledger, nicely, they’re hitching their wagon (model) to a winner.
Sotheby’s raked in a cool $100 million in NFT gross sales in 2021 alone, serving a variety of excessive profile clientele. It is a wonderful means for Ledger to place itself as a ‘luxurious product.’
…or on the very least ‘luxurious adjoining.’
Good on each side!
